Five articles that have us buzzing this week

Team GB Auctions NFTs to Offer Fans Unique Connection to the Olympics They Can’t Attend

With the Tokyo Olympic Games officially started, Team Great Britain (GB) has become the first to adopt non-fungible tokens (NFTs) featuring the athletes’ previous achievements, which can be purchased through a dedicated store. The collectible digital items, minted within the blockchain to make them unique, will be sold to allow fans of Team GB to connect directly with the athletes despite not being allowed to travel to watch them in person.

Twitter thread: What is consumer behavior on the fringes now that will become normal over the next 3-5 years?

This Twitter poll rounds up the best answers for the one question that can get you ahead. What is consumer behavior on the fringes now that will become normal over the next 3-5 years?

Taboola To Acquire Connexity For $800 Million

Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, with a mix of cash and Taboola shares, several weeks after going through an initial public offering. Connexity — formerly Shopzilla — is one of the largest independent ecommerce media platforms in the open web, serving more than 1,600 direct merchants, and 6,000 publishers.

Clubhouse Is The Big Stinker That Nobody Wants To Talk About

Clubhouse, the voice app that lets you hear other people attempt to hold a conversation, is no longer invite-only, which one would imagine would have given the app a boost in downloads but has left it sitting at 930 in all free apps. People are debating whether Clubhouse’s initial success came as a result of the pandemic, but very few people seem to be saying what appears quite obvious to me – that nobody appears to be using the app. But why?

Back to school 2021: The return to in-person learning for advertisers

With how much is changing this year, Microsoft want to provide you with the latest back-to-school insights. To do this, an external survey that included more than 1,000 parents who will be shopping for their children was conducted across our network in May 2021. Results proved that almost half of back-to-school shoppers plan to shop earlier this year than in previous years (42%).2 Of these shoppers, the majority (40%) plan to start their shopping 2-4 weeks before the school year begins, and an additional 24% plan to start 1-2 weeks prior.