© Copyright 2020 Swarm Agency
© Copyright 2020 Swarm Agency
At Swarm, we’re always testing different marketing technology tools. We believe that being aware and utilizing some of these tools allow us to be a better partner to our clients. It’s one of the best ways to grow as an agency.
As you may know, communication is the key to growing a successful business. We have gone a long way from making decisions based on one-sided conversations and it is important to receive all points of view before making drastic changes to your business.
With the tactics and tools we use growing at an exponential rate, our tolerance for risk as we try new things has to be high if we wish to do things better, faster, and with better results than others.
Towards the end of October, Google announced a major algorithm update, affecting nearly 10% of all search queries. How does it affect you?
With martech now being the largest expense category for marketing departments, should marketers re-think the traditional creative-first approach?
By getting data from your digital ad platforms and your web analytics platform to work together, you can get a better picture of how your year will look.
Brands often take an ax to copywriting in an effort to reduce the scope of their redesign project. If you've thought of doing the same with yours — don't. And here's why.
Whether your team is crafting and scheduling a social media calendar, editing long form white paper content, or whipping up a few quick blog posts, it's important that you have some helpful tools in place to make life easier.
Website redesigns are a huge undertaking for brand and agency alike — and the last thing you want is to create a website that doesn’t move the needle for your business.
Your SEO strategies can only be as good and insightful as the tools you’re using. Your SEO strategies can only be as good and insightful as the tools you’re using. Invest in SEO tools, and make the most out of free options.
Want to see if you're using Google Ads to the fullest? Here are a few new tips.
We've consolidated the latest rundown of improvements and a pros and cons list for Google Data Studio.
Have you ever wanted to boost the ranking of your Google My Business listing? Google launched Local Service Ads (LSAs) to help you do exactly that.
A 3 minute read by Alexa Ellis, VP, Marketing Implementation & Project Management / Founder
Should marketers change their digital marketing strategy to incorporate voice search? Hear what Swarm experts and other digital marketing professionals have to say!
The signs are clear; digital marketing is the future. Here are 7 key approaches expected to trend and convert consumers using digital marketing in 2019.
In February of 1999, Office Space was released in theaters. This month, it turns 20. We decided to remake this scene ourselves to celebrate the occasion.
Thank you to our clients, partners, and team members for the past 10 years, and cheers to the next 10!
Here are a few tricks to give your productivity a boost and keep away the procrastination monster that lives within every “marked unread” email.
As we look back on an exceptional 10 years, we asked our team what they appreciate most about Swarm.
While we all have our own work habits that work for us, here are some habits that I swear by that might be able to help you as you start working on new projects.
As we kick start 2019, there are some very valuable local search lessons that can inform better, more successful local search initiatives.
What can we expect in 2019, and where should we focus our efforts in order to be successful?
We’ve put together a list of the most impactful, out-of-the-box SEO features built into Commerce Cloud.
Swarm's first installment of a content series called the “State of Search” to keep you up-to-date with algorithm changes, best practices, and more.
3 simple and strategic steps to be successful with your holiday paid media advertising.
As more marketers realize the need for connecting with audiences in ways that are fun, memorable, and genuine, we’re seeing a boom in experiential marketing.
If you are pushing for innovation within your organization, and feel like you are stuck or in a rut, here are a few ideas to jump-start your innovative initiatives.
In a world of BuzzFeed lists and four-word captions, it’s hard to keep people's attention. Here are some tips on how to write engaging content.
If there's a whiteboard and a fresh marker handy, you have the chance to save the meeting and be a hero.
These new features will change the way your brand is using Instagram.
Take these steps to get your page load time from the average 8.66 seconds to the suggested 2-3 second range.
Which of the most popular digital marketing trends have reached their expiration dates?
Social media platforms and behaviors are sure to change in light of Facebook’s latest scandal-Or so you may think
Google-provided SEO resources are now everywhere: tools and information telling us how to make better websites, how to produce better content, how to rank higher, and how to be more efficient and user-friendly.
Three things your brand should be doing (or thinking about) from some of the smartest marketing minds in Atlanta.
As the saying goes, "A confused consumer says, 'no'." Marketers & designers can use the fundamentals of visual hierarchy to deliver their message in a clear, concise way.
If your website is due for a refresh or complete overhaul, here are 4 important web design trends to consider.
A 3 minute read by Alexa Ellis, VP, Marketing Implementation & Project Management / Founder
Could the benefits of AMP substantially increase conversions for your business?
The depth to which Netflix collects a user’s behavioral data to personalize their experience is pretty remarkable. So what do they do with all this data?
As this new form of currency continues to gain momentum, Marketers and Brands need to continue to pay attention and think through how this could affect their transactional relationships with consumers.
AR provides a entirely new marketing canvas. How will creative marketers tap into it?
The hard part isn't deciding if you should get a voice assistant, it's deciding which one is right for you.
How can agencies leverage different ways of thinking to maximize client results?
With more and more searches occurring on mobile, Google has shifted towards a mobile-first initiative. Here's what you need to know ahead of the launch of mobile-first indexing.
A 3 minute read by Jonathan Foulds, Search Strategist & Erin Hill, Search Marketing Specialist
Understanding "why" your agency is there and what value they bring to the table is crucial to your decision making.
AR and VR are giving businesses new ways to market and provide value to customers.
Let's talk voice search and why your SEO strategy needs it.
“Every post should either educate, inspire, entertain or inform the person who see’s it.”
From working on website redesigns, to managing clients’ social media, to discovering insights on search queries, managing an entire team, and everything in between, our interns did it all.
Swarmers give their perspectives on their beloved platform and why it deserves to be the #1 app for everyone’s thumbs.
A 5 minute read by Allie Blinder, Social Media Manager & Conor Fry, Performance Analyst
How should QSRs be marketing to their audiences in light of the recent significant changes in consumer behavior?
Creativity is what differentiates us, not how we scale and do more.
What makes this two years out of college, unorganized, procrastinating person a good project manager? -- Doing these 5 things every day.
The new "Don Draper" is the marketer that can tell you how he or she plans to positively affect your brand's bottom line.
Swarm and The College Football Hall of Fame teamed up to create a new and improved online experience for the Hall.
The top five trends that have come to the forefront of web design.
What happens in Austin doesn’t (always) stay in Austin.
Thank you to the marketers out there who inspire us to dream bigger, challenge our thought process and continue to take Atlanta to new heights.
Train your brain to take out the distractions and you’ll see your photo game improve instantaneously.
You can read about best practices and should-haves all day long, but like many things until you actually do it, you really don’t have a clue.
We’ve narrowed down our top 10 extensions that will help you save time and money, and keep you accountable and productive.
Five key takeaways that will enhance your understanding of your company, culture, and colleagues.
When the sales process is streamlined, the possibilities are endless when it comes to growing a business.
As marketers, we must think about the context of the user like never before.
Swarm has come together to compile the ultimate holiday gift guide for you.
How do we make sure our clients’ websites continue to have the best SEO and user experience in light of Google's recent announcement?
A 3 minute read by Jonathan Foulds, Search Strategist & Anna Smith, Graphic Designer
Even the most successful people never stop seeking others to help them learn in different aspects of their personal and private lives. Here are 5 tips to finding your dream mentor.
Swarm's value of community and company culture is taken to the kickball field in the first blog of our new series, #AgencyLife.
Agencies that really want to uncover the client’s need have to dig deep and continuously ask the question “Why?”
Your analytics platforms should tie together multiple metrics that all point toward your most important business goals and KPIs.
Three-part blog series that talks about the importance nostalgia plays in Millennial marketing.
Symbols and icons are powerful pieces of our daily lives and an important component of design.
Three-part blog series that talks about the importance nostalgia plays in Millennial marketing.
Three-part blog series that talks about the importance nostalgia plays in Millennial marketing.
Part 8 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
Part 7 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
Thanks to better technology and tools, access to real-time marketing data can help companies, but it can also hinder them. Here are 5 tips to help you understand the data you're examining.
A 3 minute read by Sean Ryan, Senior Manager, Search & Analytics
Part 6 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
Part 5 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
Change doesn’t always indicate doing a radical overhaul. The beauty of a good experience is often found in the details.
Part 4 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
Part 3 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
What Google’s Latest Native Ad Capabilities Means for Marketers
A 3 minute read by Julie Marateck, Creative Strategist & Kevin Howarth, Guest Contributor
Part 2 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
Search engines have evolved to where they behave like users rather than machines programmed to output results. What do these changes mean for SEO in 2016?
Part 1 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.
By following these tips, you properly attribute credit to the right marketing channels that contribute to meeting your business goals and impacting your bottom line.
A 3 minute read by Sean Ryan, Senior Manager, Search & Analytics
What the phenomenon of Pokémon GO has done is brought these creatures from our childhood right to us through our Smartphones.
The way to navigate through any Google or Facebook algorithm change—is to rely on timeless strategic principles.
User-experience design is gravitating toward a visual language that speaks to simplicity.
Why are you different? If you understand how you are unique, then your brand voice can help communicate that uniqueness.
A 3 minute read by Alexa Ellis, VP, Marketing Implementation & Project Management / Founder
What are the best ways to make sure your site uses the best language?
Google recently made a big splash at the 2016 Google I/O Conference announcing game-changing updates to how we will interact, search and sync up our digital lives.
Let’s forget the distant technological future for a few minutes and discuss what Sundar and Tim brought to the table.
Optimize 360 attempts to remove many technical hurdles while increasing personalization on your websites and mobile apps.
A 4 minute read by Sean Ryan, Senior Manager, Search & Analytics
Thinking of UX as just UI design means you miss out on the strategy behind why you’re creating or redesigning a product.
After identifying your business problems and goals, then you can more strategically look at what tactics will help you achieve those goals.
As organizations grapple with how to better use existing, maturing marketing technology, we’re seeing two trends that seem contradictory but are actually connected.
Try out bizarre ideas, fail on purpose, and push yourself to the limit.
Every year, this question gets dragged out in marketing discussions as we ride through the rise of various tools, technologies, and fads.
A 3 minute read by Alexa Ellis, VP, Marketing Implementation & Project Management / Founder
Strategy is more than a job title or a department.
Clients want to know—quickly and briefly—what they’re getting for their marketing dollars.
A 5 minute read by Sean Ryan, Senior Manager, Search & Analytics
Asking “why?” brings in the Psychological aspect of design that is sometimes largely overlooked.
Get rid of your fear about selling a specialized service and start asking the questions no one else asks.
Is the craft of the Copywriter becoming extinct?
Marketing tools don’t make you a better marketer any more than power tools make you handier around the house.
It takes understanding that creating delight is not about just throwing a flashy gimmick into a project, but in artfully embellishing what is there.
Logos are designed to tell a story. And what users see day-to-day should match that story.
The challenge that is constantly put in front of us is how to deliver better results for our clients than their competition is getting.
Our jobs as Marketers is to put everything we have into our creativity for our clients for the entire lifespan of each client relationship.
If you only look at a problem through one frame of mind, then your solution is confined to only what you know, or can see.
Creativity is something that requires maintenance and cultivation -- not unlike a garden.
Should you move to HTTPS? Most likely yes, but only with professional oversight from a digital agency with Internet security capabilities.
They’re powerful, they’re individuals and they have massive buying power! Yes, marketers, I’m talking about the ‘Millennials’.
A SEO Specialist is in a unique position to propose ideas to generate more traffic, craft the UX, and increase conversion rate for any website.
We hear so much about Generation X, and a lot about Millennials, but for those of us born in the late 1970s and early 1980s, we’re sandwiched right in the middle.
Many companies discuss "profit", "revenue" and how to get more dollars out of their clients; Is this the right approach in today's market?
Culture was once defined to me as "what your employees tell their neighbors about your company while at a cookout when someone asks where they work."
The apocalypse is here! Wait, no. It’s just Google’s mobile algorithm update.
As a project manager for Swarm, it’s a must that I stay connected, communicative and productive at all times.
A 5 minute read by Alexa Ellis, Director, Special Projects/Founder
The Swarm Agency recently launched a new website for HomeSmart®
While the creation and management of paid search campaigns will always need a human element as part of the equation, there are a number of ways that some of the more repetitive tasks involved with executing a successful PPC campaign can be automated.
A minute read by Sean Ryan, Senior Manager, Search & Analytics
Having a professional SEO Specialist who can dig into your website code and understand how a search engine will read and crawl your site is critical in gaining organic traffic and domain authority.
In 2015, brands will share their story and communicate at a more intimate level, find peace with content marketing and feel the uptick in energy from their favorite social networks.
Swarm Launches New Website for Leading International Supplier of Military and Law Enforcement Uniforms.
One of the most stimulating facets of working in an agency is the frequency at which we are given short-turnaround projects.
A minute read by Alexa Ellis, Director, Special Projects/Founder
When you first begin your career in Account Management, it can be overwhelming managing multiple client relationships. I remember the first time I was introduced to my THIRTEEN new clients.
Lately, it may seem as though I’ve been pestering coworkers around the office, asking questions like, “What’s your Myers –Briggs type?” or saying something along the lines of, “Ooh, you must be an I!” Although it may seem a bit invasive, I believe it’s important to understand your personality and how you best interact with others.
Choosing the right gift for your agency friends and colleagues is not an easy task. You want a gift that is useful, yet clever, reasonably priced, but still impressive all at the same time.
Working as a developer means you are in the middle of a project's life cycle, putting all the pieces together from creative, strategy and analytics in order to make one all-encompassing website.
Ever since the late 1990s the ever present mantra of “SEO is Dead” has been making its yearly rounds.
Morris will guide a growing development and project management team and work in tandem with the marketing services unit in overseeing projects.
Jason Prance, Swarm's Director of Strategy, has received the honor of being asked to speak at SouthWiRED 2014, “one of the Southeast’s largest and longest-running digital conferences”
The new ArrowExterminators.com features updated branding and a refreshed design. The site allows new and returning customers a more interactive and faster way to find pest control services in the most efficient manner.
The knowledge, the people, and the agency have helped me grow as a student and as a future marketer. Working at Swarm, from the first day, has felt like I have worked here for years and the family this agency has created is something amazing.
Many businesses are in need of employees who can write well, and many colleges and universities are no longer emphasizing these programs.
Agile is a popular project management methodology that is used by Agencies, software companies, IT groups, and many other industries.
The ever-changing landscape of the web and the lightning speed at which technology advances requires designers to find new ways to present content across a multitude of devices.
Showcase Pages are separate pages from the company’s profile that provide a way to promote specific products and content to a more targeted audience.
The agency is expanding to over 9,000 square feet of creative space in the historic West Midtown district of Atlanta.
I would often joke with colleagues about how much more powerful I become with each new Google Analytics account or floodlight tag.
Many SEO’s don’t worry about landing pages, but so many potential leads are lost on a poor landing page, that it’s worth talking about.
A minute read by Sean Ryan, Senior Manager, Search & Analytics
It’s been a struggle for digital marketing agencies to find out if and when Facebook would release a “tool” that would house all of its clients Facebook Pages, workflow, and ad campaigns under one login.
I think it’s safe to say there are features within this rollout that everyone can get excited for, and that everyone will find beneficial.
A minute read by Sean Ryan, Senior Manager, Search & Analytics
