All Strategy Creative Technology Analytics Marketing Series
Marketing | May 15, 2017

5 Things Project Managers Should Do Every Day

What makes this two years out of college, unorganized, procrastinating person a good project manager? -- Doing these 5 things every day.

A 4 minute read by Keegan Wilkinson, Project Manager

Marketing | April 24, 2017

Agencies - The New Consultants

The new "Don Draper" is the marketer that can tell you how he or she plans to positively affect your brand's bottom line.

A 2 minute read by Tom Ellis, CEO/Founder

Marketing | April 20, 2017

Creating An Experience That The Fans Deserve

Swarm and The College Football Hall of Fame teamed up to create a new and improved online experience for the Hall.

A 4 minute read by Keegan Wilkinson, Project Manager

Creative | April 13, 2017

Web Design: What's Trending in 2017?

The top five trends that have come to the forefront of web design.

A 3 minute read by Anna Smith, Graphic Designer

Marketing | March 28, 2017

SXSW – A Weird and Insightful Weekend

What happens in Austin doesn’t (always) stay in Austin.

A 3 minute read by Kaylin Durham, Account Supervisor

Marketing | March 20, 2017

Swarm Celebrates Atlanta Marketers with the AiMA Community Showcase

Thank you to the marketers out there who inspire us to dream bigger, challenge our thought process and continue to take Atlanta to new heights.

A 2 minute read by Allie Blinder, Community Manager

Creative | March 7, 2017

5 Ways to Elevate Your Instagram Game

Train your brain to take out the distractions and you’ll see your photo game improve instantaneously.

A 3 minute read by Allie Blinder, Community Manager

Creative | February 10, 2017

4 Reasons Your Job is the Best Teacher You’ll Ever Have

You can read about best practices and should-haves all day long, but like many things until you actually do it, you really don’t have a clue.

A 3 minute read by Anna Smith, Graphic Designer

Technology | February 7, 2017

10 Google Chrome Extensions That Will Change Your Life

We’ve narrowed down our top 10 extensions that will help you save time and money, and keep you accountable and productive.

A 4 minute read by Allie Blinder, Community Manager

Creative | January 23, 2017

Career Lessons from Star Wars

Five key takeaways that will enhance your understanding of your company, culture, and colleagues.

A 3 minute read by Julie Marateck, Creative Strategist

Marketing | January 16, 2017

5 Reasons to Launch a Facebook Store

When the sales process is streamlined, the possibilities are endless when it comes to growing a business.

A 5 minute read by Conor Fry, Performance Analyst

Technology | January 9, 2017

3 Digital Marketing Trends from CES 2017

As marketers, we must think about the context of the user like never before.

A 3 minute read by Jason Prance, VP, Strategy

Marketing | December 16, 2016

The Ultimate Agency Holiday Gift Guide

Swarm has come together to compile the ultimate holiday gift guide for you.

A 4 minute read by Sarah Davis, Executive Assistant

Marketing | November 22, 2016

Penalties for Pop Ups - It's Happening

How do we make sure our clients’ websites continue to have the best SEO and user experience in light of Google's recent announcement?

A 3 minute read by Jonathan Foulds, Search Strategist & Anna Smith, Graphic Designer

Marketing | November 10, 2016

The Magic of Mentors

Even the most successful people never stop seeking others to help them learn in different aspects of their personal and private lives. Here are 5 tips to finding your dream mentor.

A 4 minute read by Allie Blinder, Community Manager

Series | October 27, 2016

Yellow vs. Gray: The Battle of the Buzz

Swarm's value of community and company culture is taken to the kickball field in the first blog of our new series, #AgencyLife.

A 4 minute read by Allie Blinder, Community Manager

Marketing | October 13, 2016

Before Sending in the Trojan Horse, Problem Solve with Strategy

Agencies that really want to uncover the client’s need have to dig deep and continuously ask the question “Why?”

A 3 minute read by Joe Koufman, Guest Contributor

Analytics | October 6, 2016

How to Make Analytics Lie for You

Your analytics platforms should tie together multiple metrics that all point toward your most important business goals and KPIs.

A 2 minute read by Tom Ellis, CEO/Founder

Series | September 27, 2016

Now That’s What I Call Millennial Marketing! Part Three

Three-part blog series that talks about the importance nostalgia plays in Millennial marketing.

A 4 minute read by Julie Marateck, Creative Strategist

Creative | September 22, 2016

Why Symbols Matter in Design

Symbols and icons are powerful pieces of our daily lives and an important component of design.

A 2 minute read by Anna Smith, Designer

Series | September 20, 2016

Now That’s What I Call Millennial Marketing! Part Two

Three-part blog series that talks about the importance nostalgia plays in Millennial marketing.

A 4 minute read by Julie Marateck, Creative Strategist

Series | September 13, 2016

Now That’s What I Call Millennial Marketing! Part One

Three-part blog series that talks about the importance nostalgia plays in Millennial marketing.

A 4 minute read by Julie Marateck, Creative Strategist

Series | September 7, 2016

2017 Marketing Predictions: “Like” Us! Why Digital Profiles Are a Must

Part 8 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 4 minute read by Allie Blinder, Community Manager

Series | August 30, 2016

Virtual Reality: The Next Revolution In Marketing

Part 7 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 4 minute read by Julie Marateck, Creative Strategist

Analytics | August 25, 2016

The Bull & The Bear: Riding The Markets of Real-Time Data

Thanks to better technology and tools, access to real-time marketing data can help companies, but it can also hinder them. Here are 5 tips to help you understand the data you're examining.

A 3 minute read by Sean Ryan, Senior Manager, Search & Analytics

Series | August 23, 2016

2017 Marketing Predictions: Agencies Will Stop Sucking at Content Marketing

Part 6 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 2 minute read by Julie Marateck, Creative Strategist

Series | August 16, 2016

2017 Marketing Predictions: The First Age of Social Is Over

Part 5 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 3 minute read by Kevin Howarth, Guest Contributor

Creative | August 11, 2016

5 Reasons to Embrace Change

Change doesn’t always indicate doing a radical overhaul. The beauty of a good experience is often found in the details.

A 3 minute read by Anna Smith, Designer

Series | August 9, 2016

2017 Marketing Predictions: Technical SEO Gives Way To Design, UX & Content

Part 4 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 2 minute read by Jonathan Foulds, Search Strategist

Series | August 2, 2016

2017 Marketing Predictions: Local Search Dominates

Part 3 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 3 minute read by Jonathan Foulds, Search Strategist

Series | July 26, 2016

2017 Marketing Predictions: It’s Getting Personal

Part 2 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 2 minute read by Tom Ellis, CEO/Founder

Creative | July 21, 2016

Putting Users First: SEO, Meet UX

Search engines have evolved to where they behave like users rather than machines programmed to output results. What do these changes mean for SEO in 2016?

A 3 minute read by Jonathan Foulds, Search Strategist

Series | July 19, 2016

2017 Marketing Predictions: Blurred Lines - Marketing & Tech

Part 1 of an 8-Part Series on Marketing Trends That Will Disrupt Your World in 2017.

A 1 minute read by Tom Ellis, CEO/Founder

Analytics | July 14, 2016

Figuring Out the Best Attribution Models for Your Organization

By following these tips, you properly attribute credit to the right marketing channels that contribute to meeting your business goals and impacting your bottom line.

A 3 minute read by Sean Ryan, Senior Manager, Search & Analytics

Technology | July 12, 2016

5 Reasons Why Pokémon GO Won’t Stop

What the phenomenon of Pokémon GO has done is brought these creatures from our childhood right to us through our Smartphones.

A 4 minute read by Keegan Wilkinson, Project Manager

Marketing | July 7, 2016

5 Ways to Stay Ahead of the Facebook Game

The way to navigate through any Google or Facebook algorithm change—is to rely on timeless strategic principles.

A 4 minute read by Kevin Howarth, Guest Contributor

Creative | June 30, 2016

Netflix Logo Design: The Sequel

User-experience design is gravitating toward a visual language that speaks to simplicity.

A 3 minute read by Julie Marateck, Creative Strategist

Marketing | June 28, 2016

Perfecting Your Brand Voice

Why are you different? If you understand how you are unique, then your brand voice can help communicate that uniqueness.

A 3 minute read by Alexa Ellis, Director, Special Projects/Founder

Creative | June 21, 2016

You Said What!? The Nuances of Design and Language

What are the best ways to make sure your site uses the best language?

A 3 minute read by Anna Smith, Designer

Technology | June 16, 2016

Google’s Updates Are On Fleek

Google recently made a big splash at the 2016 Google I/O Conference announcing game-changing updates to how we will interact, search and sync up our digital lives.

A 6 minute read by Julie Marateck, Creative Strategist

Technology | June 14, 2016

Who Wore It Better? Silicon Valley Edition

Let’s forget the distant technological future for a few minutes and discuss what Sundar and Tim brought to the table.

A 5 minute read by Jonathan Foulds, SEO Specialist

Analytics | June 7, 2016

5 Exciting Features of Google Analytics 360 Suite

Optimize 360 attempts to remove many technical hurdles while increasing personalization on your websites and mobile apps.

A 4 minute read by Sean Ryan, Senior Manager, Search & Analytics

Creative | June 2, 2016

Why You Need to Understand the Difference Between UX and UI

Thinking of UX as just UI design means you miss out on the strategy behind why you’re creating or redesigning a product.

A 4 minute read by Laura Bowman, Creative Manager

Marketing | May 24, 2016

Do You Fall Into These Common Marketing Traps?

After identifying your business problems and goals, then you can more strategically look at what tactics will help you achieve those goals.

A 4 minute read by Tom Ellis, CEO/Founder

Technology | May 19, 2016

No More Sitting on the Sidelines as Marketing Technologies Mature

As organizations grapple with how to better use existing, maturing marketing technology, we’re seeing two trends that seem contradictory but are actually connected.

A 5 minute read by Jeremy Morris, VP, Client Services

Creative | May 10, 2016

10 Ways to Stay Creative

Try out bizarre ideas, fail on purpose, and push yourself to the limit.

A 4 minute read by Laura Bowman, Creative Manager

Marketing | May 3, 2016

The Question That Never Dies: Is Content King?

Every year, this question gets dragged out in marketing discussions as we ride through the rise of various tools, technologies, and fads.

A 3 minute read by Alexa Ellis, Director, Special Projects/Founder

Strategy | April 26, 2016

Everyone Can Be Strategic: Start with “Why”

Strategy is more than a job title or a department.

A 5 minute read by Jason Prance, VP, Strategy

Analytics | April 19, 2016

What’s Your Marketing Metric Headline for Clients?

Clients want to know—quickly and briefly—what they’re getting for their marketing dollars.

A 5 minute read by Sean Ryan, Senior Manager, Search & Analytics

Creative | April 12, 2016

The Importance of Why

Asking “why?” brings in the Psychological aspect of design that is sometimes largely overlooked.

A 3 minute read by Anna Smith, Designer

Marketing | April 5, 2016

The Role of a Marketing Agency

Get rid of your fear about selling a specialized service and start asking the questions no one else asks.

A 3 minute read by Tom Ellis, CEO/Founder

Creative | March 29, 2016

The Incredible Shrinking Word

Is the craft of the Copywriter becoming extinct?

A 6 minute read by Julie Marateck, Creative Strategist

Marketing | January 10, 2016

Why Mindful Marketing Still Matters

Marketing tools don’t make you a better marketer any more than power tools make you handier around the house.

A 7 minute read by Doug Norwood, President/CRO

Creative | October 12, 2015

Providing Delight with Design

It takes understanding that creating delight is not about just throwing a flashy gimmick into a project, but in artfully embellishing what is there.

A 5 minute read by Anna Smith, Designer

Creative | September 15, 2015

The Evolution of a Brand

Logos are designed to tell a story. And what users see day-to-day should match that story.

A 6 minute read by Jonathan Foulds, Search Marketing

Strategy | September 7, 2015

Why Fix Something if You Can Break it More?

The challenge that is constantly put in front of us is how to deliver better results for our clients than their competition is getting.

A 5 minute read by Tom Ellis, CEO/Founder

Marketing | September 2, 2015

Want Less, Focus on Giving More

Our jobs as Marketers is to put everything we have into our creativity for our clients for the entire lifespan of each client relationship.

A 6 minute read by Tom Ellis, CEO/Founder

Creative | August 20, 2015

How Collaboration Strengthens Your Business

If you only look at a problem through one frame of mind, then your solution is confined to only what you know, or can see.

A 7 minute read by Anna Smith, Designer

Creative | August 12, 2015

Cultivating Creativity

Creativity is something that requires maintenance and cultivation -- not unlike a garden.

A 3 minute read by Anna Smith, Designer

Technology | July 28, 2015

To Move to HTTPS or Not to Move to HTTPS? – That is the Question

Should you move to HTTPS? Most likely yes, but only with professional oversight from a digital agency with Internet security capabilities.

A 4 minute read by Sarah Adams, SEO Specialist

Technology | June 30, 2015

Targeting the New Breed of Consumers: Millennials

They’re powerful, they’re individuals and they have massive buying power! Yes, marketers, I’m talking about the ‘Millennials’.

A 5 minute read by Jay Yu, Account Manager

Marketing | June 23, 2015

5 Pillars of Search Engine Optimization

A SEO Specialist is in a unique position to propose ideas to generate more traffic, craft the UX, and increase conversion rate for any website.

A 6 minute read by Sarah Adams, SEO Specialist

Technology | June 16, 2015

Oregon Trail Generation

We hear so much about Generation X, and a lot about Millennials, but for those of us born in the late 1970s and early 1980s, we’re sandwiched right in the middle.

A minute read by 27

Strategy | May 19, 2015

Delivering vs. Serving Your Clients or Customers

Many companies discuss "profit", "revenue" and how to get more dollars out of their clients; Is this the right approach in today's market?

A 6 minute read by Tom Ellis, CEO/Founder

Strategy | May 5, 2015

Your Culture Defined - Is It What You Want?

Culture was once defined to me as "what your employees tell their neighbors about your company while at a cookout when someone asks where they work."

A 4 minute read by Tom Ellis, CEO/Founder

Technology | April 24, 2015

The Google #Mobilegeddon Survival Guide

The apocalypse is here! Wait, no. It’s just Google’s mobile algorithm update.

A 6 minute read by Jonathan Foulds, Search Marketing

Strategy | April 21, 2015

6 Tools That Help You Juggle Tasks

As a project manager for Swarm, it’s a must that I stay connected, communicative and productive at all times.

A 5 minute read by Alexa Ellis, PMO/Founder

Marketing | March 24, 2015

Swarm Launches New Website for HomeSmart®

The Swarm Agency recently launched a new website for HomeSmart®

A 4 minute read by Tom Ellis, CEO/Founder

Technology | February 18, 2015

Paid Search Automation: 3 Tools That Will Make Your Life Easier

While the creation and management of paid search campaigns will always need a human element as part of the equation, there are a number of ways that some of the more repetitive tasks involved with executing a successful PPC campaign can be automated.

A minute read by Sean Ryan

Strategy | January 27, 2015

I’m Not Dead! Why SEO is Important as Explained with Monty Python, Part 2

Having a professional SEO Specialist who can dig into your website code and understand how a search engine will read and crawl your site is critical in gaining organic traffic and domain authority.

A minute read by Sarah Adams

Marketing | January 22, 2015

2015 Social Media Marketing Trends Revealed

In 2015, brands will share their story and communicate at a more intimate level, find peace with content marketing and feel the uptick in energy from their favorite social networks.

A minute read by Jay Yu

Marketing | January 20, 2015

Swarm Launches New Website for TRU-SPEC

Swarm Launches New Website for Leading International Supplier of Military and Law Enforcement Uniforms.

A minute read by Sarah Davis

Strategy | January 13, 2015

The Importance of Communication in Short-Turnaround Projects

One of the most stimulating facets of working in an agency is the frequency at which we are given short-turnaround projects.

A minute read by Alexa Ellis

Strategy | January 6, 2015

Asking the Hard Questions

When you first begin your career in Account Management, it can be overwhelming managing multiple client relationships. I remember the first time I was introduced to my THIRTEEN new clients.

A minute read by Kaylin Durham

Creative | December 30, 2014

Personalities: What Did You Call Me?

Lately, it may seem as though I’ve been pestering coworkers around the office, asking questions like, “What’s your Myers –Briggs type?” or saying something along the lines of, “Ooh, you must be an I!” Although it may seem a bit invasive, I believe it’s important to understand your personality and how you best interact with others.

A minute read by Michelle Mercer

Creative | December 19, 2014

The Agency Holiday Gift Guide

Choosing the right gift for your agency friends and colleagues is not an easy task. You want a gift that is useful, yet clever, reasonably priced, but still impressive all at the same time.

A minute read by Sarah Davis

Strategy | December 18, 2014

Dev Monkey in the Middle

Working as a developer means you are in the middle of a project's life cycle, putting all the pieces together from creative, strategy and analytics in order to make one all-encompassing website.

A minute read by Georgi Borisov

Strategy | December 9, 2014

I’m Not Dead! Why SEO is Important as Explained with Monty Python

Ever since the late 1990s the ever present mantra of “SEO is Dead” has been making its yearly rounds.

A minute read by Sarah Adams

Technology | August 11, 2014

Swarm Hires Technology Pro Jeremy Morris as Director of Client Services

Morris will guide a growing development and project management team and work in tandem with the marketing services unit in overseeing projects.

A minute read by Sarah Hanneken

Marketing | July 15, 2014

Jason Prance, Director of Strategy at Swarm, to Speak at SouthWiRED 2014

Jason Prance, Swarm's Director of Strategy, has received the honor of being asked to speak at SouthWiRED 2014, “one of the Southeast’s largest and longest-running digital conferences”

A minute read by Grace Loveland

Marketing | July 10, 2014

Swarm Launches Arrow Exterminators' New Website

The new ArrowExterminators.com features updated branding and a refreshed design. The site allows new and returning customers a more interactive and faster way to find pest control services in the most efficient manner.

A minute read by Sarah Hanneken

Creative | July 8, 2014

Buzzing for the Summer

The knowledge, the people, and the agency have helped me grow as a student and as a future marketer. Working at Swarm, from the first day, has felt like I have worked here for years and the family this agency has created is something amazing.

A minute read by Grace Loveland

Creative | June 27, 2014

3 Easy Ways to Make Your Writing Clearer

Many businesses are in need of employees who can write well, and many colleges and universities are no longer emphasizing these programs.

A minute read by Grace Loveland

Strategy | April 22, 2014

Sprint is Over... How'd We Do?

Agile is a popular project management methodology that is used by Agencies, software companies, IT groups, and many other industries.

A minute read by Robert Francis

Creative | April 16, 2014

5 Web Design Trends That Are Making Their Mark in 2014

The ever-changing landscape of the web and the lightning speed at which technology advances requires designers to find new ways to present content across a multitude of devices.

A minute read by Jason Guevara

Technology | April 10, 2014

Say Hello to LinkedIn’s New Showcase Page

Showcase Pages are separate pages from the company’s profile that provide a way to promote specific products and content to a more targeted audience.

A minute read by Jay Yu

Creative | April 7, 2014

Swarm Expands to West Midtown

The agency is expanding to over 9,000 square feet of creative space in the historic West Midtown district of Atlanta.

A minute read by Sarah Hanneken

Analytics | April 4, 2014

5 Superhero Powers Derived From Analytics

I would often joke with colleagues about how much more powerful I become with each new Google Analytics account or floodlight tag.

A minute read by Jason Prance

Analytics | March 31, 2014

Best Practices When Planning a New Landing Page

Many SEO’s don’t worry about landing pages, but so many potential leads are lost on a poor landing page, that it’s worth talking about.

A minute read by Sean Ryan

Technology | March 25, 2014

A Marketer's Dream Comes True for Managing Clients on Facebook

It’s been a struggle for digital marketing agencies to find out if and when Facebook would release a “tool” that would house all of its clients Facebook Pages, workflow, and ad campaigns under one login.

A minute read by Jay Yu

Analytics | March 17, 2014

A Look at the Recently Unveiled Google Adwords Innovations

I think it’s safe to say there are features within this rollout that everyone can get excited for, and that everyone will find beneficial.

A minute read by Sean Ryan