Five articles that have us buzzing this week
Three strikes, you’re out: Google’s new ad policy violations pilot
Google will soon start suspending accounts for repeated ad policy violations. It is beginning with Enabling Dishonest Behavior, Unapproved Substances, and Dangerous Products or Services policies but will likely roll out to additional policies once the pilot is done. If you are a repeat offender, it may be a good idea to review with your Google rep or marketing team to ensure your account does not get suspended.
How to Use Educational Content to Drive Brand Engagement
Marketers all know the adage “content is king,” but few companies use content appropriately for their brand and goals. Educational content is an excellent option across industries to show that your company is knowledgeable about your particular product or service but can serve many other purposes. The other primary purposes for boosting educational content are lead generation and SEO. Turning white papers or ebooks into gated content can drastically increase your email subscriber list, and having these pieces across your site, when done correctly, can help your organic listing rank as well.
FinTok: how TikTok is helping young people use cash wisely
TikTok has had a volatile reputation in the digital financial world, promoting everything from cryptocurrencies to activist investing. However, now dubbed FinTok globally, the platform is beginning to make traction with its younger audience. Some videos aren’t universally popular worldwide, as the content doesn’t necessarily resonate for different financial markets. Still, with 1.4billion #stockhock and 4.4 billion #PersonalFinance mentions, it shows that FinTok is going nowhere as it’s filling a vital known gap for young people.
Warby Parker’s new iPhone eye test is its next step into telehealth
Warby Parker, a company that got its start in e-commerce and is known for its tech-savvy, recently updated its app to perform eye tests and prescription renewals in less than 10 minutes. Not only does the app cut down the time it takes to see an eye doctor, but it also offers a more seamless experience. Eventually, Warby Parker hopes to expand into other telehealth solutions.
Visa Gets A Brand Makeover, New Positioning With ‘Meet Visa’ Campaign
Visa is reintroducing itself as a global digital company with its new brand identity, partnerships, and new “Meet Visa” campaign. After investing $9 billion in technology to shape the future of commerce via a diverse set of products and services, the new brand position shows that Visa has more to offer than credit card services.