Five articles that have us buzzing this week

Amazon’s ads business posts 87% growth

Amazon’s ads growth just keeps ballooning. The company’s “Other” unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue by 87% year-over-year in the second quarter to more than $7.9 billion, the company reported Thursday. That’s up from the 41% year-over-year growth the segment saw in the second quarter of 2020 and up from the 77% year-over-year growth it saw last quarter.

Email Ad Monetization Will Get Harder With iOS 15

Email ad monetization will forever change when Apple officially releases iOS 15 and Mail Privacy Protection (MPP) this fall. This new feature will apparently send all emails opened with the Apple Mail app (regardless of what email service is used, like Gmail or Outlook) to a proxy server that will pre-load all content, including any impression or tracking pixels, according to Litmus.

Publicis Groupe and TikTok partner to help brands harness the power of Community Commerce

Publicis is the first global agency group to partner with TikTok to bring the power of commerce and education to brands and marketers; as TikTok’s founding commerce agency partner, brands will benefit from unique learning opportunities, insights, and strategic counsel centered around driving product discovery and purchase intent on the platform. Publicis clients will also test TikTok’s new commerce products, capabilities and creative solutions.

How Google Analytics Decides Attribution Tracking

One of the more opaque things about Google Analytics is understanding how the software processes various types of tracking codes. If we don’t know how Google Analytics interprets the different kinds of tracking that it uses for attribution, then we may not be able to explain changes in our analytics data.

How to Find & Support Entry-Level SEO Talent

Hiring SEOs has never been more necessary and more competitive. The pandemic catapulted e-commerce growth, with online spending up 44% in 2020. As more businesses rely on their online presence, the more necessary SEOs become to help them grow their visibility. The proof is in the data: SEO job postings increased significantly during the pandemic.