Five articles that have us buzzing this week

Google Core Update July 2021

In the last few weeks, Google has laid out a veritable feast of updates for us, from the first Core Update in June to the start of the Page Experience update, two Spam Updates in the last few weeks and the current core update in July 2021: so many officially confirmed There has never been so many Google updates in such a short time.

People Now Spend More Time On TikTok Than YouTube, Facebook, Netflix (Report)

The report found that in the U.S., people who use Android phones now spend an average of 24.5 hours in TikTok per month, compared to 22 hours per month in YouTube. Two and a half hours may be a slim difference, but judging by App Annie’s data, that gap will widen: In December 2019, the beginning of the firm’s management period, Americans were spending just 16 hours per month on TikTok versus around 21.5 in YouTube–meaning TikTok’s user engagement has grown significantly, while YouTube’s has grown very little.

Facebook is testing drastic changes to Instagram to make it more like TikTok

Facebook’s head of Instagram on Wednesday announced the social network plans to start showing users full-screen, recommended videos in their feeds. Specifically, Mosseri said Instagram has plans to show users full-screen videos in their feeds. This includes videos it recommends to users, including those from accounts they do not already follow. Users will start to see Instagram’s experiments with these changes over the coming months, he said.

4 New SEO Tactics You May Be Overlooking in 2021 – and Beyond

It’s a cliche, but SEO is among the rare industries where what defines success can change every single day. Whether you’re faced with a dramatic new search algorithm update or the decidedly more boring — but often just as frustrating — whims of user intent that can transform a SERP in days, search engine optimization demands adaptation at all levels. What worked yesterday may not only not work today, but it may even be detrimental — surprise! But, at the slightest fluctuation of a machine learning bot, certain strategies may eventually come back into favor.

Target’s Sustainability Push Shakes Up Brand Strategy

Companies everywhere are sharpening their sustainability efforts, well aware that the environment has become a critical issue to younger Americans. But Target’s new “Target Forward” program may be one of the biggest yet.