Five articles that have us buzzing this week

How performance creative can boost your digital marketing ROI in 2021

Performance creative has a key role to play in enhancing return on investment (ROI) and is key for achieving successful digital marketing strategies and delivering business growth. By underpinning audience data with channel-specific insights, marketers have the opportunity to have better products and services that can help drive ROI. In short, performance creative can enhance your campaigns and drive results for a brand.

6 of the best Prime Day competitor sales you don’t want to miss

With Amazon Prime Day landing on Monday and Tuesday, many other retailers have jumped on the sale bandwagon and launched their own online promotions. While Amazon will be the center of attention for shoppers, other department stores and retailers have their own deep discounts going on.

How to Make Newsworthy Content

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact.

U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10

The U.S. ad recovery continued in May — posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced advertising recession last year. But the big story for May is that smaller ad categories had the biggest recovery, according to a MediaPost analysis of Standard Media Index’s U.S. Ad Market Tracker, an index derived from actual ad spending processed by the major agency holding companies.

New Ways to Drive Product Discovery and Purchases Across Facebook Apps

For years, people have been discovering products across our platforms. More than 74% of people surveyed said they use Facebook platforms to discover brands or products online,1 compared to 41% who said they discover new brands or products via the brand’s website. Facebook platforms are a discovery engine — and we also know that these new discoveries lead to purchases.