Five articles that have us buzzing this week

Increasing Followers on Your LinkedIn Page: Tips and Tricks from LinkedIn Marketing Labs

Due to LinkedIn’s reported record levels of engagement and usage over the past five quarters, Linkedin has been proactive about sharing a range of case studies for brands hoping to re-examine their marketing approach on the platform. In a recent case study, LinkedIn suggested five critical tips for brands to grow their page followers as business activity begins to increase post-pandemic.

How three top brands transformed their video ad strategies to follow the views

As more Americans begin to stream more content, including streaming YouTube or YouTube TV on their TV screens, advertisers find ways to reinvest in digital video. Brands like Nissan, PepsiCo, and Kimberly-Clark have already transformed their video ad strategies with a digital-first approach and are seeing significant results.

Hear me out: the future of creative is sound

Podcasts are an active experience for listeners and are currently leading the way of an audio revolution. Acast reported a record increase in listeners for brands YOY, and advertising investments continue to grow. Imogen Watson, a senior reporter at The Drum, talks more about branded content strategy at The Drum’s Creative Transformation Festival.

The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

Roughly 70 million people in the U.S. used ad blockers last year, and traditional TV has had its shakiest year ever. The solution? A new era of branded content with genuinely entertaining stories that invite people in over an extended period. It won’t be an easy feat for brands, but it’s what the ad industry needs to connect with today’s streamers.

Apple Says It’s Time to Digest Your ID, Ready or Not

This fall, iOS will allow you to store your state ID alongside your credit cards, loyalty programs, transit passes, and keys in your Apple Wallet as a digital driver’s license. Many states have already adopted digital driver licenses, but Apple plans to allow consumers more secure and private access to their identification.