Welcome to The Hive’s Friday Five, where we will share up to five articles each week that have Swarmers buzzing, and a few of our thoughts on each of them! 

CMOs Prioritize Brand Strategy Amid Pandemic-Related Budget Cuts
Chief marketing officers for the first time are prioritizing brand strategy ahead of analytics, personalization, and marketing technology as the coronavirus pandemic leads to budget cutbacks.

Google Ads Click-Through Rate (CTR): What’s Considered “Good” and How Can You Increase it?
What’s a good click-through rate (CTR) on Google Ads? How do you increase your Google Ads CTR? 88 paid marketers offer their expert advice in this report.

SEO Mythbusting
The Google Webmaster team put out a video on YouTube addressing some of the biggest site crawling myths. Review the main takeaways.

Throwback: Amazon Launched 25 Years Ago
We all have to start somewhere. Take a peek at what Amazon’s home page looked like when it launched 25 years ago! 

Facebook Readies Global Launch of its TikTok Competitor
Is it just me or are all of the platforms starting to look the same? A few weeks ago I heard about LinkedIn stories rolling out. Now we’re seeing “Instagram Reels” in response to TikTok. It will be interesting to see how the market responds to Facebook amid their own data privacy concerns since TikTok is facing similar scrutiny on the global stage.