Five articles that have us buzzing this week
Agencies, Media Companies Team On Study Probing COVID-19 Impact On Working Women
We have been writing a lot about how the pandemic has affected businesses and the marketing industry but this study hopes to determine how the pandemic affected working women. The results are going to be used to shine light on the ongoing disparities with hopes of improving the workplace for women in marketing and communications industries.
Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
As companies start to move away from using 3rd party cookies, they are looking to other strategies like contextual advertising and connected TV to fill the gap. The first step in determining what to do next for your company is to get a solid understanding of what first party data you have and what strategies will be impacted from the loss of 3rd party cookies (mainly retargeting through 3rd party platforms). You can then better utilize the 1st party across channels to ensure no sales are lost in the transition.
How To Incorporate Conversational AI To Improve Customer Experiences
If you use chatbots on your website you know there are usually two choices: a robot or a live agent. Both solutions have major downsides but what if there could be a solution in the middle? That is where AI-powered chatbots may come in handy. This article states that 91% of companies plan to deploy AI in the next three years to help with customer experience so now is the time to see if an AI option is viable for your company’s website.
Google Researchers Rethink Search
This article discusses a new research paper released by Google Researchers, linked in Mediapost article, on the future of search and how AI will help build a better search experience. Using AI, the researchers believe that search engines can better understand overall language and better understand what searchers are really looking for.
The Email Fold: Are we Generation scroll?
Many designers struggle with what to include above versus below the fold but this article examines whether the fold is as relevant as it used to be. Continuous scrolling social media platforms have transformed the way we interact with digital content and has made us more likely to scroll down an email or webpage to see more content. According to the article, 80% of viewing time was above the fold in 2010 but that number has reduced to 57% now.
