Five articles that have us buzzing this week
Salesforce acquires Slack for over $27 billion, marking cloud software vendor’s largest deal ever
Salesforce is making the biggest acquisition in its 21-year history, announcing on Tuesday that it’s buying chat software developer Slack for over $27 billion. By acquiring Slack, a business chat service with over 130,000 paid customers, Salesforce is bolstering its portfolio of enterprise applications and filling out its broader software suite as it seeks new areas of growth.
New Google My Business Dashboard
If you’ve logged into your new Google My Business account recently, you may have noticed a few changes. Local University takes a deep dive into all the new features and designs in this article on what’s been updated!
6 months later: Activist marketing takeaways from Nike, Ben & Jerry’s calls for racial justice
In the wake of last summer’s protests over George Floyd’s murder while in police custody, brands released an outpouring of support for Black Lives Matter. It was a potentially surprising development given that the social justice movement rarely garnered corporate champions before 2020, but followed a broader uptick in public favor for the cause.
Walmart ditches online shipping minimum for Walmart+ to better compete with Amazon Prime
Walmart said it will drop its online shipping minimum for customers who belong to its membership program, Walmart+. Starting Friday, Walmart+ members will get free next-day and two-day shipping — even if they have just one item from the company’s website in their basket. Walmart typically requires customers to spend $35 or more to get free shipping.
The 30 Under 30 Transforming Marketing & Advertising In 2021
Here are the founders, creatives, CMOs and other marketers shaping the future of major brands and industries and the technologies that power them.