Five articles that have us buzzing this week

Twitter’s disappearing tweets, called Fleets, are now available for everyone

Twitter on Tuesday announced a global launch of “Fleets,” the ephemeral tweeting feature it first announced earlier this year and tested in various markets around the globe. Twitter hopes the new feature will help reduce the pressure around tweeting by letting users express more casual thoughts and feelings while also concerning themselves less with saying something profound or racking up likes and retweets.

Grow your business with broad match and Smart Bidding

Using broad match and Smart Bidding together can help you reach more relevant queries that meet your performance objectives. For example, a broad match keyword like women’s hats could match to relevant queries you may not have thought of, like winter headwear for women or women’s accessories. By pairing this keyword with Smart Bidding, you can use auction-time signals to set the right bid for each of these queries. This means that you no longer need to anticipate and manage every potential search.

Instagram Adds Keyword Search in Addition to Profiles and Tags

Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations. That’ll make it easier to find a wider range of content, while it could also change search considerations for brands looking to maximize their Instagram performance.

Taking a PPC holiday: how to take a break from your ads without disaster

Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust, and come back feeling refreshed. But if you run PPC campaigns single-handedly, how can you do that without everything you’ve worked hard for crashing down around you?

Whole Foods insures Thanksgiving with ‘turkey protection plan’ by Progressive

Whole Foods and Progressive Insurance are teaming up to ensure consumers have a successful Thanksgiving meal by providing “insurance” in case home cooks misstep while preparing holiday feasts.