Five articles that have us buzzing this week
SOCIAL MEDIA
Oracle’s TikTok Bid Heads for U.S. Review—and Trump’s Verdict
On the surface, it seems to be an unlikely partnership, but looking further into it, Oracle securing the data side of TikTok could make a lot of sense for the future viability of the app in the US.
DESIGN
Intel CMO Karen Walker Says New Logo And Rebrand Focuses On The Future
What’s in a logo, anyway? Intel’s CMO walks us through the characteristics of their new logo, as the title suggests, focused on the future. LOVE the idea of localizing the color palette, as Walker suggests, “blue-washing everything” isn’t always appropriate.
COPYWRITING
A Case Study in the Power of Copywriting
In a recent Friday Five article, we covered the importance of creative in ad performance. Ann Handley conducted a similar experiment – this time with copywriting. Spoiler alert: This experiment contains the phrase “pumpkin spice.”
SEARCH
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
“Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.”
JUST FOR FUN
10 Memes that Accurately Sum Up What It’s Like to Be a Digital Marketer
I think we can all agree that “it depends” is the best and worst answer we get to any digital marketing question!
