FIVE ARTICLES THAT HAVE US BUZZING THIS WEEK

Welcome to The Hive’s Friday Five, where we will share up to five articles each week that have Swarmers buzzing, and a few of our thoughts on each of them!

16 Effective Techniques to Improve a Company’s Digital Marketing
“These 16 associates of Forbes Agency Council share the techniques used in their own enterprises to make a more substantial online impact with their target audience.”

Marketers Invested in Digital Tools Were Quicker to Pivot When Pandemic Hit, Study Says
It pays to be proactive. To no surprise, those that had plans in place (or developing plans) were quicker to pivot, but heading into the 2021 budgeting season, everyone has their eye on e-commerce and digital marketing.

Representation of BIPOC in Advertising — Why it Matters
An opinion piece on representation in advertising. We’re all listening! “A brand’s diversity, or lack of it, impacts consumer perception of its products or services. Some consumers may even stop supporting a brand whose advertising doesn’t reflect their identity.”

Helping Businesses Comply with the California Consumer Privacy Act (CCPA)
Facebook is rolling out a limited data use feature for businesses to better handle the CCPA regulations. Implementing this tool will affect the advertising options and insights available to your campaigns, so be sure to get familiar with the restrictions.

Instagram Ads Without a Facebook Ad Account Connection
Previously, you had to have a business page on Facebook to be able to run Instagram ads, but it seems this has reverted back to separate platforms. “If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook page.”