Series   |   July 30, 2020

The Hive’s Friday Five - Issue 12

A 2 minute read by Amanda Russo, Engagement Manager

FIVE ARTICLES THAT HAVE US BUZZING THIS WEEK

Welcome to The Hive’s Friday Five, where we will share up to five articles each week that have Swarmers buzzing, and a few of our thoughts on each of them! 

ONLINE PRIVACY
Tech CEO Congressional Hearing: Recap of the Biggest Moments You Missed
It’s likely you’ve seen headlines about the big tech hearing this week, and less likely you decided to watch the whole thing. Unless the lack of sports has driven us to such a place? No doubt, major changes to big tech will absolutely impact the marketing/advertising world, but it could take months (or even years) for potential sanctions to make big waves. 

MARKETING STRATEGY
Shark Tank Contestant Who Pitched Face Masks in 2009 Has No Regrets
Way to be ahead of the times! Although this isn’t a time that anyone would have liked to predict, this article examines the 2009 Shark Tank pitch that sunk… and is now suddenly too relevant! A great example of “timing is everything.” 

E-COMMERCE
Target Joins Walmart in Staying Closed for Thanksgiving This Year
Social distancing proves to be e-commerce’s best friend this year, with big retailers calling off their controversial Thanksgiving openings this year. Perhaps this 10-year trend is winding down for good. 

SOCIAL MEDIA
Planning, Creating and Publishing Accessible Social Media Campaigns
The UK put out this helpful list of ways to make social media campaigns accessible for all - tips for any marketer (worldwide!) to consider. 

SEO 
13 Easy Steps to Diagnose and Recover From Your Google Ranking Drop
One day you’re ranking and the next day you’ve dropped, but don’t panic! It happens - especially when elusive algorithms are calling the shots. These 13 easy steps will help you get back on track (and the first one is - don’t panic.)