Marketing   |   July 10, 2014

Swarm Launches Arrow Exterminators' New Website

A minute read by Sarah Hanneken

Swarm, along with the Arrow Exterminators team, launched the new Arrow Exterminators website. The new ArrowExterminators.com  features updated branding and a refreshed design. The site allows new and returning customers a more interactive and faster way to find pest control services  in the most efficient manner.

“Our goal in redesigning the site was to deliver a superior  online experience that provides a go-to resource for our customers, helping to  create a long term relationship,” said Cindy Mannes, Arrow’s Chief Marketing  Officer. “We believe this new site truly represents Arrow and the Beyond the  Call service we provide our customers every day.” 

CEO of Swarm, Tom Ellis, commented, "As part of a larger strategy  to drive more revenue for Arrow, our strategy team put together a plan to  refresh Arrow's online presence to accomplish many of the goals it had in  place. Part of this strategy was this new website, which showcases the strength  of the Arrow brand and ability the company has to serve in many markets across  the Southeast while utilizing the latest and greatest in creative and  technology."

Arrow Exterminators’ new site is more accessible and includes an enhanced user experience, as well as features the latest responsive  technology. This technology allows the customer to view and download pages quicker  than before, no matter what device is being used.  In addition to upgrading the website  experience, Swarm designed the new website to showcase Arrow’s commercial and residential services such as, pest control and prevention, wildlife control and exclusion services, handyman services, insulation  services, and documentation for real estate transactions.

“This is a big step forward for our brand and supports our  strategic initiative to develop a broader audience,” said Kimberly Beaudin,  Vice President of Marketing at Arrow Exterminators. “This site offers customers quick and easy ways to  identify the specific pest threats in their area; find services that fit their  needs and contact their local service center.”

About Swarm
  Swarm is a data-driven, conversion focused digital marketing  agency, which has proven expertise in helping clients achieve and surpass their  conversion goals and business objectives. With a roster of regional, national  and global clients, Swarm’s innovative process creates long-term models of  growth through a harmonious blending of marketing and technology.

For more information, call 404.410.7830 and visit www.swarmagency.com.