Creative   |   July 8, 2014

Buzzing for the Summer

A minute read by Grace Loveland

Every Marketing student that I go to school with at Georgia College & State University is  jumping at opportunities to have an internship or study abroad this summer. I  have been fortunate enough to land an internship at Swarm Agency, but my  friends also interning have not had the opportunities that I have experienced.

 

Getting coffee, making copies, and running to lunch is what  everyone thinks when they imagine a typical college internship. I have been  given actual learning experiences and encountered real world scenarios that a  student does not get in classes. I have had three experiences that stand apart  from the rest and have given me knowledge that I did not expect to come out of  this summer by just being an intern.

3 Top Experiences from Swarm

       
    1. SEO: Search Engine Optimization (SEO)  is key in the world of interactive and digital marketing. This practice helps a  website to become more visible on a search engine, like Google, but not through  paid advertisements. This is from what are called “organic search results,” and  can really drive a company’s website to become top of the list. There are goals  that SEO must meet to be effective, like getting indexed, increasing search result  rank, building traffic and, of course, expanding the website’s prominence. In  school you learn the basic meaning and the importance of SEO, but Swarm led the  teaching by letting me tackle it in a real world situation.
    2. Google Analytics: Google Analytics can  be learned in school if you decide to take an E-Commerce class or an  interactive marketing class, but it is rarely taught in mainstream classes.Swarm allows me to learn and use  Google Analytics for actual clients, and that forces me to really learn and apply the data to real world scenarios. Knowledge of how to read and analyze the detailed statistics of a website’s traffic, sources, and the measures of conversion and sales from Analytics will  be extremely useful after I graduate. The knowledge that I gained just from this one category can set me apart in school and on my résumé when I finish school.  
    3. Social Media: Using social media websites like Facebook, Twitter, Instagram, and others are a popular and useful way to promote your company and your products/services. People that don’t work  in marketing fields know that companies use social media, but what they don’t know (and what I learned this summer) is that it isn’t just some guy hanging out on Facebook posting statuses. Swarm has taught me that posting social media content for clients is much more than logging on to Twitter and tweeting a random status every day. I have learned how to organize, properly write, and cite on social media sites. Learning about the proper way to run social media sites for clients has been one of the most interesting and useful things I have learned at Swarm.

This internship is something that I will not take for granted. The knowledge, the people, and the agency have helped me grow as a student and as a future marketer. Working at Swarm, from the first day, has felt like I have worked here for years and the family this agency has created is something amazing.

If you would like to apply for an internship or find out about Swarm’s career opportunities, please contact us by filling out our contact us form.