Technology   |   March 25, 2014

A Marketer's Dream Comes True for Managing Clients on Facebook

A minute read by Jay Yu, Account Manager

It’s been a struggle for digital marketing agencies to find  out if and when Facebook would release a “tool” that would house all of its  clients Facebook Pages, workflow, and ad campaigns under one login. It is safe  to say, the wait is finally over!

On April 28th Facebook announced its official  launch of Business Manager, a tool  to help large businesses and agencies better manage their Facebook Pages, apps,  ad accounts and the people who work on them.

  What are the benefits  of Business Manager?
  There are three key benefits to Facebook’s Business Manager:

  • Everything is under one login and one place – Eliminating  the task of logging in and out.
  • Increased control – Assign the right roles to people  and easily revoke permissions.
  • More efficiency – Create brand pages and ad  campaigns to grow your business faster.

Here is an illustration of the Business Manager interface:

Below is how a client or agency can manage a Brand Page and  how to control access and permissions:

Facebook has slowly rolled out Business Manager and  currently has a sign up form for businesses and agencies interested in being  notified when Business Manager will be available. To learn more and to sign up,  visit

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Source: Wasserman, T. (2014, April 28). Facebook Rolls Out ‘Business Manager’ Tool  For Marketers.’ Retrieved from