Five articles that have us buzzing this week

Highlight deals with Promotion Extensions

Microsoft announces Promotion Extensions for all advertisers in the United States. Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal to a holiday or special occasion.

‘Emily in Paris’: The 3 mistakes in digital marketing of the Netflix series

Love it or hate it – the Netflix series shed light on what people think of social media marketers these days. However, is this what is true?

Merchants Can Now Offer Subscriptions and Post-Purchase Upsells Directly in Shopify Checkout

Shopify released this update just in time for Q4 and the holiday season. If you’re looking to tack on some extra revenue (and you work with Shopify), it might be worth considering some of these new features from Shopify as ways to better serve your customers with products they’ll want.

Best practices for Black Friday and Cyber Monday pages

The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images.

How To Avoid 10 Big Advertising Mistakes That Repel Consumers

Anyone who has paid attention to social media over the last decade will realize that this statement is not true. Consumers can be fickle, and all it takes is one instance of poorly crafted messaging to wreak untold havoc on a brand’s reputation.