Five articles that have us buzzing this week 

Doubling Down on Customer Value During a Recession

Budgeting season is well underway as companies and marketing departments debate their strategies going into 2021. Consider this perspective from Swarm CEO Tom Ellis on why you should double down instead of pulling back. 

Google SERP Study: FAQ Results Get the Most Clicks

“An effective strategy for implementing structured data, and earning rich results in the process, has the potential to double your performance in organic search results.” That’s a powerful statement, and one that should make you consid

Scoop: Google to block election ads after Election Day

The real scoop here is if you’re planning to launch Google Ads around this time, expect at least 48 hours for creative approval. Expediting will not be an option due to sheer volume! 

Four Paid Search Pitfalls (and Solutions) 

Our Paid Media Strategist, Bryan Edwards, breaks down four of the most common mistakes we see in paid search strategies, and offers solutions for each. 

Time to Vote

Time To Vote is a nonpartisan, business-led initiative to help ensure employees across America don’t have to choose between voting and earning a paycheck. Swarm is participating by giving employees the day off on Election Day to exercise their right to vote!