Five articles that have us buzzing this week

TikTok, Oracle, and Walmart partner up

This is not a drill! The TikTok partnership was approved “in concept” just in the nick of time. Oracle has said they are “100% confident” in their ability to adhere to US data security standards, and Walmart is just plotting more ways they can influence influencers to talk about Walmart on TikTok. 

How to convert TikTok followers to Instagram followers

While the “deal” with TikTok is still being hashed out, if you’re already on the platform, consider these tips from Later on how to convert followers and grow your (less controversial) Instagram audience. 

The Wayback Machine and Cloudflare team up to keep websites online

The internet’s scrapbook, the Wayback Machine, and Cloudfare will be partnering to ensure more coverage across the digital world. Already, the Wayback Machine archives 1 BILLION URLs a day,  so it will be awesome to see how the archives improve through this partnership. Every once in a while, it’s fun to look up an old site and giggle a little at the design.

How to Calculate Your ROAS & Ways to Use It

One of our most used metrics – return on ad spend or “ROAS” – is a versatile tool in developing or refining your paid search strategy. Here are seven ways you can use it. 


Team Sega vs Team Nintendo

Some people in our office aren’t even old enough to know what Sega is (such a shame). For those of us who enjoy a bit of 80s/90s nostalgia, “Console Wars” aired on CBS this week. It’s an official selection of the SXSW 2020 Film Festival, and highlights the rising battle between the two OG video game giants.