FIVE ARTICLES THAT HAVE US BUZZING THIS WEEK Welcome to The Hive’s Friday Five, where we will share up to five articles each week that have Swarmers buzzing, and a few of our thoughts on each of them! How to Measure Content Marketing Success Using Google Data Studio Looking to measure the impact of your content marketing? This guide from Search Engine Journal gives you a playbook to start tracking your KPIs in Google Data Studio. Six ECommerce UX Improvements to Make Since buyer behaviors have shifted dramatically online in the past several months, some new user experience trends have emerged. Consider this a six-point checklist for your ecommerce site! Updated Google Ads Benchmarks for Your Industry If you’re wondering what the “new normal” benchmarks are for your industry, look no further. Wordstream has updated PPC industry standards for 2020 here. How Ecommerce Businesses Can Do More with Less Shopping Ad Budget More on shopper experience here (can you tell it’s a trending conversation?). Making strategic changes to your landing pages can boost your ecommerce conversions. COVID-19 Quarantine Boosts Smart Speaker Usage Among U.S. Adults, Particularly Younger Users While we’re social distancing from our family, friends, and neighbors, it seems we’re also bonding with Alexa!