The Swarm Agency, Inc., a digital agency leading the industry in conversion marketing, SEO, social media and marketing services recently launched a new website for TRU-SPEC®, a leading international supplier of uniforms and personal equipment for military, law enforcement and public safety markets.

As part of TRU-SPEC’s 2015 strategic marketing effort, the new website lays the foundation for analytics and conversion optimization and features updated branding, refreshed design and improved integration of their dealer locator. The new online brand presence is already showing improved results. Time on site engagement has increased over 20% since the launch of the new website.

“As part of our strategy to streamline TRU-SPEC’s online presence, our design and development teams collaborated to create a website that truly reflects the quality of the TRU-SPEC® brand and their products,” commented Tom Ellis, CEO of Swarm. “We wanted to create a great online shopping experience for new and returning customers by incorporating responsive design across all devices along with providing more dynamic content.”

“TRU-SPEC® is thrilled to partner with such a creative and respected agency such as Swarm to ensure the redesign and launch of the new website was perfectly executed,” stated Vice President of Marketing, Darrell Jacks. “We maintain an unwavering level of customer service with every product that goes out the door; and this new site further demonstrates our commitment to making each of our customers happy. The upgraded features and streamlined look will allow our loyal customers to easily find the products they want, and locate a dealer near them for purchase.”

The new website showcases TRU-SPEC’s top of the line products, allows users to easily locate dealers in their area while also telling the TRUSPEC® story behind the product line.