The new site was launched in an effort to streamline the brand’s online UX and update the website design with a new look and feel. The new site is already showing improved results. Leads increased 13% month-over-month and users are spending 11% more time on the site. Traffic also increased 22% compared to the previous month.

“As part of a larger strategy to drive more online conversions and better user experience for HomeSmart, our team put together a plan to refresh HomeSmart’s website,” commented Tom Ellis, CEO of Swarm. “The new website showcases HomeSmart’s top of the line products and promotions, and allows users to easily browse products, request a quote and find stores in their area.

“In the short time since launching the new site, we’ve seen an extremely positive response from our customers who find it easy to navigate the site and locate the products they need,” said Andrea Freeman, Vice President of Marketing, Aaron’s, Inc. “Swarm has been a valuable partner as we determine how to provide the best overall online customer shopping experience from both a creative and functional standpoint.”

About Aaron’s, Inc.

Aaron’s, Inc. (NYSE: AAN), a leader in the sales and lease ownership and specialty retailing of furniture, consumer electronics, home appliances and accessories, currently has more than 2,100 Company-operated and franchised stores in 48 states and Canada. Aaron’s was founded in 1955, is headquartered in Atlanta and has been publicly traded since 1982. Progressive Leasing, a wholly owned subsidiary and leading virtual lease-to-own company, provides lease-purchase solutions through approximately 15,000 retail locations in 46 states. Aaron’s, Inc. includes the, and brands. For more information, visit