SEO is always evolving — it can be tough to stay on top of best practices and changes. If you’ve ever found yourself wondering what’s happening in the SEO realm, you’re definitely not alone. We can help. We’re kicking off a content series called the “State of Search” to keep you up-to-date with algorithm changes, best practices, and more. In this first installment of Swarm’s State of Search, we discuss: expanding content, Google’s Core algorithm update, and whether Google is shifting rankings on perceived value. Download the State of Search whitepaper to dig in: State of Search Whitepaper – Fall 2018