A 2 minute read by Jonathan Foulds, Search Strategist
While technical SEO will remain important in 2017, SEO strategists will become more like website designers, user experience architects, and content strategists. Marketers relying too heavily on technical SEO will suffer if they do not diversify their skill sets. Here’s why.
2017 SEO = Web Design
Google is already introducing and refining analytics tools that help non-technical marketers optimize website design. For example, Google’s Optimize 360 allows marketers to test and tweak different layouts in order to improve site performance. Better site performance leads to better search results. Such a focus from Google on elements that previously involved creative design suggest that we’ll see more overlap in 2017 between SEO and web design best practices.
We’ll also find that responsive web templates, which automatically adjust layout and content to whatever device a person uses, become the norm. Google continues to update its algorithms to favor mobile-friendly websites. Increasingly, mobile users won’t linger on a site that fails to render properly on their devices. Websites that aren’t responsive will get left behind in the dust by competitors.
2017 SEO = UX
I recently wrote a post focused on SEO and UX, and its key points apply to how UX will impact SEO in 2017.
2017 SEO = Content Strategy
If content is the last thing you think about after website design, UX, and SEO, then you’re going to find yourself at a great disadvantage in 2017. Google will continue to heavily reward websites that practice the essential elements of a solid content strategy. That includes:
Check back next Tuesday, August 16th for our fifth blog installment in our series Marketing Trends That Will Disrupt Your World in 2017.
Missed our previous posts in the series? Check them out now!
Part One: Blurred Lines Between Marketing and Tech
Part Three: Local Search Will Dominate in 2017