Peak Campus

Website Overhaul Leads to 525% Increase in Leads for Student Housing Management Company

Situation: A fully integrated housing real estate company, Peak Campus purchases and manages living communities in college towns across the US. From Alabama to Wisconsin, Peak provides 65 beautiful, fun and engaging student housing options.

Business Challenge
Although all students need a place to live when they go off to school, it can be a challenge to compete in the housing market and make students fully aware of their options. This student-focused company wanted to lease out 100% of their communities across the nation and improve the awareness of their properties through online site traffic.

The Swarm Solution
The Team jumped right in and analyzed the Peak website, knowing that this was where students would be first introduced to their new homes. Swarm developed a new website platform for the company, slowly moving over all 65 properties onto one. The platform was cleaner, more secure and allowed changes to be made quickly. Swarm also focused on SEO, pay-per-click and online reputation management that brought Peak closer to its target audience.

We pulled team members with expertise in the following areas to swarm onto this project:

  • Conversion Optimization
  • Creative
  • Analytics
  • Paid Media

Results
Since managing efforts for Peak Campus, Swarm has brought a 525% increase in monthly leads to Peak and has overall increased SEO by 30%.