College Football Hall of Fame - Website

New Website Increases Results Across the Board

Same Hall. New Website.  

Anyone who has been to the College Football Hall of Fame knows the experience is second to none. Unfortunately, the amazing in-person experience wasn’t translating online very well. Swarm and the Hall teamed up to bring the spectacular experience of visiting the Hall to life online with a revamped website. From user experience to content to development, Swarm went all in to create an immersive online experience so that fans could truly get a feel for the Hall before ever physically stepping foot into the building.

Built with the Fan in Mind

In the past, users had a tough time finding tickets online, got frustrated with slow loading times and were generally confused about what to expect upon arriving at the Hall. From the beginning, Swarm worked to create an online experience that would be exciting and simple to use. Keeping the fan at the forefront helped Swarm’s team create beautiful designs, craft groundbreaking local search strategies and implement new web development technologies for a faster experience.

Not only does the website have a new look and feel, captures the Hall’s essence in the digital world, but it also has increased engagement across all devices and has driven an increase in online ticket sales.

Homepage Before

Homepage After 

Touchdown, Swarm!

Less than a month after the new site launch every engagement metric measured had a significant increase including:

  • 86% decrease in bounce rate
  • 89% increase in pages per session
  • 50% increase in driving people to the online ticketing system.

This fully responsive site was designed for every screen and despite major enhancements to the design and rich features, the site’s average page load time decreased 32%.

To see the College Football Hall of Fame and Chick-Fil-A Experience’s new website, visit