Shane’s Rib Shack

Website Redesign Improves Local Search and User Experience

Creative StrategyUX/UI DesignWeb Development

challenge The Challenge

Creating a website that included dynamic location functionality for the end-user.

Shane’s outdated website needed a fresh design. It also needed updated functionality so that the end-user in addition to Shane’s internal team could easily see and manage all Shane’s restaurant locations. The previous website’s CMS did not allow Shane’s team to easily add/update location information and this was proving to be a big issue.

Updating to a CMS that would allow Shane’s internal team to easily manage locations

Creating a more user-friendly website that allowed the end-user to view location information accurately and easily

Create a fresh new design for the website


challenge The Solution

One of the most unique aspects of Shane’s new website is that it is completely dynamic by location. Everything from the menu items, prices, catering, contact information, and more change to show you only the information from the store that is closest to your current location. This functionality works on desktop and mobile, so no matter where you are, finding a Shane’s Rib Shack and a Big Dad® sandwich is fast and simple.

Swarm also freshened up the entire website with a crisp, modernized redesign. We consolidated the menu into easy to use tabs, minimized color to draw a user’s eye to the mouthwatering food and populated as much information as possible without the user having to click a single button. We incorporated more white space into the design, allowing the user’s brain to take a break from information overload, while still finding everything that they need.

The Swarm development team took their skills to another level when building the CMS to ensure that every member of the Shane’s internal team would be able to easily update and access site information.