Bodies Digital Strategy

Strategic Approach Generates 48% Increase in Audience Growth

AnalyticsLocal SearchPaid MediaSEOStrategyUX/UI Design
challenge

challenge The Challenge

To create a unique digital presence to drive brand awareness, web traffic, and ticket sales.

BODIES is part of Premier Exhibitions—a company that features many amazing exhibits. They needed a powerful digital presence that matched the exhibit’s novelty; and a strategy to drive brand awareness, web traffic, and ticket sales. There was the added challenge of improving their search ranking as a typical search for “bodies” would render everything from a Wikipedia page to anatomy websites.

The BODIES Exhibit was lacking a unique digital presence

They were in need of a digital strategy to drive local brand awareness, web traffic, and ticket sales

Their search engine ranking needed improvement. Searching “bodies” would render everything from a Wikipedia page to anatomy websites

challenge

challenge The Solution

Swarm's strategy encompassed BODIES’ entire digital presence including branding, web design, content, localization, paid search, SEO, social media, e-commerce, and lead generation. We crafted our strategy around BODIES' desire to increase audience interest in both existing cities and new markets.

We designed a new website and extended that design to all of their online properties, and created content to interest visitors. To engage people leading up to events along with generating long-term interest, Swarm oversaw community engagement on all social media platforms by promoting events, sharing content, and measuring engagement.

Swarm also integrated a ticket-purchasing program to improve the UX and better track ticket sales online. We tracked specific markets to understand how many visitors came to each exhibit. Our e-commerce optimization helped BODIES offer their exhibit space for corporate events and create more online promotions.

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